Coronary heart Media Group Strengthens its Place as SEA’s Main Luxurious Media Writer with the launch of ELLE Malaysia

Zendaya for Elle US September 2023 Difficulty, photographed by Steven Klein

Vogue loves a comeback story, and so will we. Yesterday, Lagardère Group introduced Coronary heart Media Group, helmed by Olivier Burlot, as the brand new licensing companion for ELLE in Malaysia. And for the primary time ever, the title will likely be printed in Bahasa Melayu. This announcement comes scorching off the heels of ELLE Singapore’s highly-successful launch concern fronted by Singaporean actress Chen Yixin—which offered out at Books Kinokuniya inside hours of its launch in Singapore.

Michelle Yeoh fronts Elle US Journal November 2022 concern

Associated article: Lagardère Group Appoints Coronary heart Media Group as its new licensing companion for ELLE Singapore

“This enterprise with Coronary heart Media Group, a stable and reliable companion, will allow us to push additional the event of ELLE as a 360° model in Malaysia. I’m assured that ELLE’s common values, its distinctive perspective on vogue, magnificence, tradition, society, and life-style, along with its highest requirements of journalism, will proceed to encourage girls in Malaysia and resonate with them,” mentioned François Coruzzi, CEO of ELLE Worldwide Licenses.

Charlize Theron the duvet of on Elle France October Difficulty 2023 by Josh Oli

“We’re excited to deliver ELLE again to Malaysia. This title is a powerful addition to our portfolio, enabling us to develop Coronary heart Media’s choices and meet the market demand for worldwide and high-quality manufacturers aimed particularly at girls,” mentioned Burlot. “We’ll create content material throughout print and digital and—by leveraging our intensive database of our viewers in Malaysia—provide loads of distinctive and fascinating occasion alternatives for our model companions.”

ELLE US November 2022 concern that includes Issa Rae

With the objective of manufacturing the highest-quality content material, ELLE Malaysia will likely be led by a Bahasa Melayu-speaking workforce which is able to additional enrich its readers’ expertise with a bunch of daily-updated multimedia content material throughout vogue, magnificence, life-style, tradition, leisure and watches and jewelry. Powered by a various, multi-talented and dynamic workforce, ELLE Malaysia’s on-line presence will echo the model’s signature essence, providing every day information updates, evaluations on the most well liked matters, how-to guides and interviews.

“ELLE Malaysia is for clever girls who like to be fashionable in each side of their life whereas being an energetic participant of society,” mentioned Burlot. “We’re centered on additional scaling a multi-channel model and with high skills, from throughout the trade, to usher within the latest chapter of this iconic model.”

The primary concern of ELLE Malaysia is slated to launch in September 2024.

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This text was first seen on Elle Singapore.

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