25 AI In Sales Statistics to Shape Future Selling Trends

Artificial intelligence (AI) is changing how businesses interact with customers. It has made sales processes smoother and faster and helps agents focus on delivering memorable customer experiences. Many business development teams use AI sales assistants to automate routine sales tasks like lead qualification, follow-ups, and data entry.

Modern AI aids in finding new customers and creating new ways to automate processes. If you’re curious about the state of AI in sales, let these latest statistics satiate your curiosity. 

Adopting AI for growth

Businesses everywhere are turning to AI to stay ahead. Leaders agree that AI is not just another tool; it’s a must-have for their plans. Companies are ready to make artificial intelligence a crucial part of their growth and success.

Many retail leaders have shown interest in adopting AI automation, which is gradually becoming a key element of their business strategy.

  • Nearly 4 out of 5 companies see AI as a critical part of their business plans.
  • 83% of firms put AI at the top of their strategy list.
  • About 85% of CEOs think AI will be a regular part of their businesses by 2021.
  • 80% of marketing professionals think AI is a significant change, not just a trend.
  • Marketing and sales focus 40% more on AI and machine learning than other departments.

How AI makes sales teams more productive 

AI shows us it can do more than automate tasks; it helps salespeople work faster and better. Sales leaders are seeing real improvements, with AI assisting their teams in doing their jobs more quickly and efficiently. 

AI offers benefits on several fronts. It reduces call time and cuts down costs while generating more leads for your business. Look at the statistics below to understand how artificial intelligence can make your team more efficient in their day-to-day activities.

  • AI has the potential to result in 50% more sales leads.
  • AI in sales means 60% shorter call times and 60% lower costs associated with these calls.


of salespeople believe AI tools boost their work productivity.

Source: HubSpot

  • 81% think AI saves them from manual work.
  • AI has the potential to make workers 40% more productive.
  • 76% agree AI helps manage and share data better.

Improving sales with AI

AI has made business conversations more personal and insightful. It has also allowed sales to become more effective and marketing more engaging, helping companies connect better with their customers. Explore how AI is improving sales overall. 

  • AI will assist 19 out of 20 interactions by 2025.
  • 4 out of 5 marketers thought AI would change marketing big time by 2020.
  • 50% of sales folks think AI tools are essential for their work.
  • 78% of salespeople say AI lets them focus on the most critical parts of their job.
  • 74% of reps find AI helps them enjoy their work more.
  • 73% think AI gives them insights they’d miss otherwise.
  • 65% say AI will help them get their customers more easily.
  • 69% think AI makes customer service more personal.


of salespeople use AI to automate tasks. It provides insights to 34% of salespeople and helps 31% of sales reps write sales messaging.

Source: HubSpot

  • Some salespeople are already using AI to create content (18%), reach out to prospects (16%), and analyze data (14%).
  • 61% say AI makes finding new customers more tailored.
  • Again, 73% say AI uncovers helpful insights from data.
  • About half of sales professionals worry AI might replace their jobs, but the other half don’t.

Using AI in sales

Based on the statistics above, we can see that AI reduces redundancies in sales work. Moreover, it’s helping teams boost leads and cut down call times, giving them more focus toward deal closures. 

Many salespeople feel confident using AI insights to understand customers and personalize their experiences. This indicates that AI is improving salespeople and making them more productive and effective . 

Learn more about AI sales assistant software with lead follow-up capabilities to help your team automatically contact leads at scale. 

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