48 Amazon Statistics To Show You The Real Picture

Amazon is one of the biggest e-commerce companies in the world. 

It inspires many young entrepreneurs to sell with them or start their own e-commerce ventures. With technology, starting such a business has become easier. 

Modern e-commerce platforms allow you to manage product and customer information in one place, helping you start and manage a venture. If you’re genuinely interested, this article supplies the necessary logic to help you kickstart. 

Take a look at these stats related to Amazon’s e-commerce store, and then take a call if you want to enter this space. 

Key Amazon statistics

These statistics discuss exciting data points on Amazon sales, sellers, and campaigns. You’ll get precise details on the purchase trends and growth that sellers have been experiencing lately on the e-commerce platform. 

  • As of 2021, Amazon employed over 1.461 million people worldwide, not including seasonal or temporary workers.
  • Amazon earned $37.7 billion from advertising in 2022, a 20% increase from 2021.
  • In 2022, Amazon was the most trusted brand by US consumers. The company ships to over 100 countries and regions.
  • 28% of Amazon purchases are completed in 3 minutes or less.


of purchases are completed in less than 15 minutes.

Source: Amazon

  • In 2023, US-based sellers sold over 4.5 billion items, averaging 8,600 per minute.
  • Amazon Brand Registry blocked or removed 99% of counterfeit or abusive listings.
  • Sponsored product campaigns through Amazon Ads cost 13%-79% less per click than alternatives.
  • Over 60% of Amazon sales come from independent sellers, primarily small and medium-sized businesses.
  • Subscribe and Save products with a 10%-15% discount increases sales conversion by up to 1.8X.
  • In 2023, brand owners’ sales grew by more than 22% compared to the previous year.

Amazon sales and market share statistics

These statistics discuss Amazon’s market share in different regions. They talk about revenue, sales per minute, profitability, and other competitors in the market. Take a look at these stats to take inspiration and set benchmarks for yourself. 

  • In 2023, Amazon will hold 37.6% of the US e-commerce market. Its inventory includes about 12 million items.
  • Amazon’s net revenue grew from $513.98 billion in 2022 to $554.02 billion in 2023.
  • Amazon sales are estimated at $4,722 per second, $283,000 per minute, and over $17 million per hour.
  • In August 2013, Amazon lost nearly $5 million in 40 minutes of downtime.

About 350,000 sellers

had over $100,000 in sales in 2021 compared to 225,000 in 2019.

Source: Amazon

  • Amazon will capture nearly 40% of the U.S. e-commerce market in 2024. Walmart, Apple, eBay, Target, and Home Depot share the next 18%.
  • Despite high revenue, Amazon reported a net loss of $2.7 billion in 2022, its first loss in over ten years.

Amazon Prime statistics

Amazon Prime statistics compare the purchasing behavior of Prime users with that of non-Prime users. They give present and future forecasts of the number of Prime memberships and users’ purchasing patterns. 

  • There are over 200 million Amazon Prime members worldwide. Prime members typically spend over $1,000 a year, while non-Prime members spend between $100 and $500 a year.
  • Over 148 million Americans have Prime memberships.
  • They make up over two-thirds of Amazon’s US audience.
  • Prime Day is the biggest sales day, with $12 billion in 2023.


of U.S. consumers had access to a Prime account in 2023, and 91% plan to renew it.

Source: Pymnts

  • In 2022, 76.6 million U.S. households were expected to have Amazon Prime, a 15% increase from 66.4 million households in 2019.
  • Prime members bought over 375 million items, saving over $2.5 billion on deals.

Amazon seller statistics

The stats discuss the recent growth and profitability of Amazon sellers. They mention the strategies sellers employ and give a quantitative answer to what works and what doesn’t. 

  • Nearly 2 million small and medium-sized businesses sell on Amazon.
  • 86% of sellers use Fulfillment by Amazon (FBA) to increase sales.
  • 80% of Amazon sellers also use other platforms to diversify their income.
  • Around 3,700 new sellers joined Amazon daily in 2021. 26% of new sellers were from the US, and over 10% were from India.
  • 73% of Amazon sellers have a profit margin of over 10%. 35% of sellers achieve over 20% profit margin.


of paid orders were sold by third-party sellers in the first quarter of 2024.

Source: Statista

  • In 2022, 89% of sellers made a profit, up from 85% in 2021. Despite inflation, 37% of sellers reported higher profits in 2023. 
  • 63% of Amazon sellers achieve profitability within a year of starting.
  • 22% of Amazon’s small-to-medium-sized business (SMB) sellers make over $10,000 monthly sales.
  • 54% of FBA sellers use the private label model to create their own products and brands.
  • 35% of SMB sellers choose the Home & Kitchen category. The next most popular categories are Beauty and Personal Care (26%) and Clothing, Shoes, and Jewelry (20%).
  • Fulfillment by Amazon (FBA) shipping costs 70% less per unit than premium options from major US carriers and 30% less than their standard options.
  • Brands with a Store saw 31 times more repeat purchases in 60 days.
  • In 2022, Amazon and its partners lent $2.1 billion to sellers.

Amazon user statistics

Different users leverage Amazon differently. Their buying patterns vary, and they have unique ways to search for a product they’re looking for. Dive into these statistics to learn more about their usage preferences. 

  • Millennials use Amazon twice as much as Baby Boomers.
  • Only about 2% of Amazon Echo users make purchases through Alexa.
  • In 2021, over 2.14 billion people worldwide bought goods and services online.

9 out of 10

shoppers check prices on Amazon for the best deals.

Source: etrend

  • 51% of consumers start their product searches on Amazon.
  • Over 90 million active Amazon customers are Amazon Prime members.
  • Amazon is more popular for searches than search engines (39%), Walmart (34%), YouTube (23%), and Facebook (22%).
  • Amazon gets over 2 billion site visits monthly, with 2.2 billion visits in April 2023.

Sell at speed

Like Amazon, e-commerce connects you to a broader customer base, often in locations separated by national and international boundaries. It speeds up your sales process while maintaining a natural flow of operations.

However, you need to start with the right e-commerce platform to make sure your operations are effectively managed when you start. 

Check out the best free e-commerce platforms to start with and take the first step toward becoming an e-commerce entrepreneur.

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