Tag: Marketing

Andy Crestodina on Modern Content Marketing

When you create a sales web page, you want to listen to your customers (literally).  “The best-converting B2B service pages emulate a sales call...

Adobe Launches Workfront Planning to Enhance Marketing Campaign Efficiency

Adobe (Nasdaq: ADBE) has announced the general availability of Adobe Workfront Planning, a new offering within its enterprise work management application, Adobe Workfront....

The 8-Step Guide to Create the Perfect Marketing Automation Workflow

Ever find yourself caught in the never-ending "bureaucracy" of marketing processes? Leads slip through the cracks, conversions falter, and you're left feeling defeated. Grab...

Media and Advertising — Global Issues

Author and Page informationby Anup ShahThis page last updated Sunday, March 04, 2012This page: https://www.globalissues.org/article/160/media-and-advertising.To print all information (e.g. expanded side notes, shows...

A Beginner’s Guide To Integrated Marketing Communications

When I think of integration, I picture a well-oiled machine. All the varying parts are working together to create one unified result. That's exactly...

Adobe Launches AI-Powered Journey Optimizer to Revolutionize B2B Marketing

Adobe (Nasdaq: ADBE) has announced the general availability of Adobe Journey Optimizer (AJO) B2B Edition, a groundbreaking tool designed to transform how businesses...
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